Criteria

Within 12 months post funding, our ideal investment candidates have the ability to:

Our Investment Mantra

Purpose - Ability to summarize the company's business on an index card.

Large Addressable Markets - A market growing to $100M+ allows for the many errors to occur and time for real margins to develop.

Focus - Customers buy simple products with a singular value propositions.

Pain Points - Pick the one thing that is of burning importance to the customer then compel them with your solution.

Challenge Convention - The contrarian route creates novel solutions and outwits the competition.

Genetic Makeup - All team members are smart and clever in their domain. 'A' level founders attract an 'A' level team. Speed Helps to beat-out large companies.

Cash Efficiency - Focus spending on what's critical. Spend only on the priorities and maximize profitability.

Hunger - A little money forces discipline and focus as a huge market with customers yearning for a great product requires less firepower.

Real Customers - That pay a premium for a proprietary offering and do so quickly.

Speed - Helps to beat-out large companies.